Coach unveiled its new “Poppy” line today, a mix of vibrant, casual and fun bags and accessories. With the new collection (aimed at a younger buyer than previous lines) Coach launched a full on social networking campaign via Facebook to generate buzz (become a Fan to get exclusive news, giveaways, desktop wallpaper, etc). To keep the fun going Coach is hosting “Poppy Parties” in cities all over the U.S. this July (visit Coach for more details).
The Poppy Page on Coach’s site is fun and interactive, so be sure to check it out! I love their new line of sequin flats, graphic tees and rhinestone jewelry. It all feels very XOXO Gossip Girl to me, but in a good way!