In 1929, Prohibition was in its ninth year, women had gained the right to vote, and for 35 cents Americans could purchase a copy Vogue Magazine.
In its January 19th issue, Vogue featured Spring Fashions in true flapper style – so synonymous with the roaring twenties. To be “in vogue” in 1929 meant short hair, lipstick, cigarettes, booze and Jazz. Designers like Coco Chanel set the new standard for feminine style with designs like the “little black dress” which Chanel debuted in 1926. Eighty-six years later Vouge still features a woman’s must-have LBD!
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel
Enjoy this peek at Vogue from January 19, 1929:
“I think a woman gets more happiness out of being gay, light-hearted, unconventional, mistress of her own fate…. I want [my daughter] to be a flapper, because flappers are brave and gay and beautiful.” – Author Zelda Fitzgerald, 1924.